Do business ready for the winter

 With the continuous economic crisis continues, the economic sector, such as a domino-like fall over. Bankruptcy, divestitures, layoffs from becoming a deep sigh hh tragic scenes. Different regions, but it is the same time. Is it, in the face of economic winter, we can only passively wait? do, before weakness in the enterprise, we can hesitate? business, you're ready for the winter up?
business ready for the winter you
Source: China Daily | Author: Chen Xi 2009.1.23
there is no winter season, not the full four seasons.
natural that, life is so, so were economic and social.
this truth known. However, when the real shock came coerced when the financial tsunami, we were biting cold, wet winter caught off guard.
as temperatures drop, the economic sector, such as a domino-like fall over. bankruptcy, divestitures, layoffs from becoming a deep sigh hh tragic scenes. different regions, but it is the same time.
do, in the face of economic winter, we can only wait passively?
do, before weakness in the enterprise, we can hesitate?
course not!
business analysis three major issues for the winter, 16 species of bionic science, 5 large winter warfare strategy, 5 large Management Act, 5 large marketing theory, 10 business development case hh This is a senior marketing consultant Mr. Shi Zhangjiang cure and allows us more insight into the hard way.
expansion, upgrading and transformation, maintenance, contraction, live frugally, streamlining administration, closed-door practice, physical fitness, to get people contrarian hh depth of the system as the first professional research enterprise and business how to spend the winter in winter monographs, this book may not be exhaustive, but cases in which fresh and original theoretical approach, but give us many deep thinking.
winter is not terrible, terrible failure to grasp the magic of our winter, and thus lose the opportunity revival.
winter is not terrible, terrible thing is we can not fathom the mystery of hibernation, thus losing the opportunity to hit the road again.
winter is not terrible, As long as we remember the words of the book preface entrepreneurs:
in the winter, we should not forget the vitality born of winter and spring hh entrepreneurs in China is still a paradise!
winter have surgery, winter strategy because the incident Chen Xi varies
: Do you think the characteristics of the economic crisis and the crisis of the past, what is common, what is the difference? entrepreneurs should spend the winter in what state of mind?
Shi Qiang Zhang: I personally believe that the similarities between the two companies are facing is the economic and financial challenges of winter, the difference is that this winter is comprehensive, including the nature of the winter, the winter of the financial sector, the business community with the arrival of winter, etc., but you get used to the warm spring and the market environment, body, speech and mind also in turn enhance the development and progression of the company's survival and development environment. manic performance as the leading irritable, anxious, irritable.
second is to strengthen the recognition of natural law and practice. As the saying goes, one law, the law of the heavens, Tao, Nature. who are following the land, to be follow-day, the day was to follow road, the road is to follow nature, and that management of the Road market operation rules. Indeed, natural law can enable businesses to get to meet the winter, but also allows companies to spend the winter without fear, and these can be in the , problems, but also to look for opportunities to grow and develop. Why do you stare?
Chapter strong stone: the face of winter, looking for opportunities to grow and develop is a great way of strategy, but not necessarily the best strategy. the best strategy must be the result of enterprises and for target-specific. There are problems for the survival of the enterprise can survive through the winter and is the best strategy for survival has been based on good and always wanted to businesses looking to expand and expand, looking for opportunities to grow and develop before is the best strategy. But specifically, how to achieve, but also because of the time because the incident vary.
Personally, I think the biggest characteristic of the book business for the winter ; is the biggest enterprise of life and death problem. In the book, I first proposed the Talent br> Chen Xi: In your book you said: What is the theoretical basis?
Chapter Stone Strong: the theoretical basis for this statement comes from Darwin's The most fundamental is the key to maintain the convergence of the natural environment or even approached. For enterprises, the enterprises to spend the winter, it must converge with the market and consumers to maintain or even approached, but not too far away from them, otherwise, either by the market, In this book, you repeatedly that more, the greater the brand strength. place, hot products is stronger, the stronger the brand, the more hot products, the brand power will be. far then, as Procter & Gamble, was able to sweep the world, if not hundreds of P & G's hot products in support P & G's brand empire is hard to imagine that such a firm. near you, such as China Merchants Bank, a junior, monopoly in the policy environment can become the most respected banking brand in China, but also with the China Merchants Bank for many years like a day to focus on creating their own hot products inseparable, as it's a cartoon, a CNC and other products.
winter tactics, the ultimate trick unrivaled
Chen Xi: In the book, third chapter, as the most typical or the most vulnerable to other large companies follow the example of what kind of tricks? Why?
Chapter Stone Strong: I personally think that this section of the magic involved in a single channel, are easy to follow. difficult to integrate these Road magic, or the ultimate use of a trick.
than the last part of this chapter mm regional punctured strategy is an excellent trick.
many companies want to expand the development of the total laps in Happy Valley to achieve the dream of bigger and stronger, but often will be very different consumption habits around, near or far the radius of transport, overtly or covertly blocked by market barriers and other factors. However, by contrast, has many regional brands dominant in the absolute number of advantages of our lives. Their strategy is not staking their claims, but stick to the corner of the area pierced.
example, Lenovo's top spot sit tight in the domestic computer industry leader, but in Hubei, but by a company called Blue Star's little brother stopped in her tracks; Tsingtao beer your first brand in China, but in Guangxi, Ocean Spring beer runs have only been to the rural market food; as Haier, the new vertical and horizontal flight and so the refrigerator ride the country, they were encountered in the Jiangsu and Zhejiang Rockets and the Chinese market two refrigerators at the strong blocking hh
Thus, can not become rampant Shenzhou snakes, 16 kinds of bionics, classification should be divided into: hiding type, type stocks, plus clothing type, movement type, practice type, heating type. personally think that should be hiding the most typical type, including digging deep locusts, frogs turtles hibernate, fly mosquito hiding, snakes cluster, cats and other parasites.
turtles hibernating frogs, that is the way to winter hibernation. frogs turtles hibernate, it will reduce the metabolism of nutrients have been possible to live with, do not eat or drink, to the spring woke up.
Foxconn is the Chinese manufacturing enterprises within one year from the fourth quarter to complete 20% of the throttle. reliable information that Foxconn is only one place to the downsizing of the Shenzhen nearly 4 million people.
most easily replicable by other large companies is the type of stocks, including Squirrel wide grain, ants deposit more food, bears stay fat, such as moth butterfly pupae storage.
so-called they sleep in winter, when hungry, he gave the buried dig good food to eat, and then go to bed belly full.
Vanke's success is a portrayal of this bionic Wang proposed .2007 inflection point theory even many real estate companies hit rock bottom when the collapse, Vanke has been holding cash 16.0 billion, total debt has risen from the end of 2007 when 67% to 37%. while banks still love Vanke, the total credit more than 40 billion yuan.
winter grounds, entrepreneurship is still a beautiful paradise
Chen Xi: This book is a serious economic treatise, but you are clever in writing the nature and survival of the fittest animal sector borrowing rules, and cooked rice On the economy certainly is not serious and obscure, can also be a very popular way of writing, loved by everyone in the form of acceptance. This is the public soul of financial and economic power of the public. In fact, in the form of such a popular loved, not only in order to increase readability, it is easier to make people understand and accept that good things have been very simple, but some of the so-called professionals have to like the whole very complex.
Chen Xi: American International Data Group executive vice president and global president of Asia Shong, wrote the preface of the book: ? Why?
Chapter Stone Strong: I agree. As I said in are concerned, perhaps the investment business in the winter the spring, the key is how you select and narrow the gap between business and business distance. a lot of successful cases of investment are realized in the winter. because in the winter, survival is the biggest problem, The two sides are in line with the peace of mind to seek cooperation, more cooperation is needed.
Chen Xi: We all know from the theory and practice is bound to exist, do you think the average reader in the face of economic winter should begin with what kind of book inspired him?
Chapter Stone Strong: Simply put, that is two-fold. The first is the ideological aspect. winter is actually a natural cycle, can not be avoided, and any individuals and organizations have so. only 30 years of reform and opening up, large part in the spring and fall in live, we do not feel the presence of winter, a little numbness and forgotten. The second is methodological. that is how the winter. this winter business enterprises of the Road, has his winter of the law, of course, the key prerequisite for the winter lies themselves.
(This article originally contained 23 January 2009