Microsoft's chief privacy officer Brandon Lynch (Brandon Lynch)
SAN FRANCISCO January 27 morning news, Microsoft's chief privacy officer Brandon Lynch (Brandon Lynch) on Wednesday to participate in Churchill the activities of the club, said as more and more services use the user's geographic location data, users need to understand how their information is shared within.
He suggested that users should be cautious when sharing geographic data, especially in one person alone, and to share the family home or child's photo. Microsoft in December last year conducted a study. Studies have shown that 3 / 5 of the respondents were aware of location services, half of the respondents used such services. 1 / 10 of the respondents said they would use these services every day.
user location services, mostly for navigation, and view traffic conditions and weather. However, 18% of respondents said they used the Foursquare, Facebook or Google aspect to broadcast their location.
Microsoft on Wednesday released a study late to meet Friday's Microsoft decided that this year will privacy concerns focus on location services. Lynch said:
Lynch said that although the user should be responsible for their sharing behavior, but the services and products should also do their work. He said: location service is to prevent a major obstacle to universal access, especially in the United States. About half of the respondents said that, if we can know better what people can see that they share information, they will be more willing to use such services.
survey shows that 94% of respondents believed that location services are valuable, but they are not very willing to pay. This means that the advertising-supported services may have better prospects. In all respondents, half were located in the mobile advertising will see some action, the proportion is far higher than traditional online advertising. (Qiu Yue)
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